Featured Image and Response from Bella Hadid on Adidas Campaign Controversy
Bella Hadid Responds to Controversy Surrounding Adidas Campaign
Supermodel Bella Hadid found herself at the center of a controversy surrounding her involvement in a recent Adidas campaign featuring shoes inspired by the 1972 Munich Games. The campaign, which coincided with the 52nd anniversary of the Munich Games where 11 Israeli coaches and athletes were tragically killed by Palestinian terrorists, sparked outrage from the pro-Israel American Jewish Committee.
The AJC condemned Hadid’s participation in the campaign due to her support of relief efforts for Palestinians in Gaza amid the conflict between Hamas and the Israeli Defense Forces. In response to the backlash, Hadid took to Instagram to address the situation, expressing shock and disappointment at the lack of sensitivity that went into the campaign.
Hadid clarified that she was unaware of the historical connection to the tragic events of 1972 and stated that she would never knowingly engage with any art or work linked to a horrific tragedy. She emphasized her commitment to speaking up against injustice and hate in any form, including antisemitism.
The model, who is of Palestinian descent, also condemned the unintentional highlighting of an antisemitic attack in connection with the liberation of the Palestinian people. She reiterated her pride in her Palestinian heritage and advocacy for a world free of antisemitism, emphasizing the importance of peace over violence.
In response to the controversy, Adidas announced that they would be revising the Munich Games retro running shoe campaign to address political and historical sensitivities. The brand apologized for any upset or distress caused and reaffirmed their commitment to championing diversity and equality in all their endeavors.
The incident serves as a reminder of the importance of cultural sensitivity and awareness in marketing campaigns, as well as the power of influential figures like Bella Hadid to speak out against injustice and promote unity.
