Armarium Collaborates with French Artist Martin Laforêt on New Footwear Collection

Armarium, the brainchild of Giorgia Gabriele, is making waves with its new footwear collection and collaboration with French artist Martin Laforêt. The brand, known for its wardrobe-building staples, is expanding its product offerings and teaming up with Laforêt on a communication campaign that showcases the new shoes in a unique way.

Gabriele, a former buyer and fashion director, founded Armarium in Milan in 2022 and has since been creating a lifestyle brand that seamlessly blends fashion, furniture design, and art. The collaboration with Laforêt marks the first time the artist has worked with a fashion brand, bringing a fresh perspective to the project.

The campaign, titled “Le Minimalisme Materiel,” features concrete sculptures created by Laforêt that complement the new footwear collection. The shoes, including ballerinas, boots, and slingbacks, are crafted with attention to detail and quality materials, reflecting the brand’s commitment to craftsmanship.

The photoshoot for the campaign, captured by Guglielmo Profeti in Paris, showcases the unique aesthetic of both Armarium and Laforêt, highlighting the brand’s architectural rigor and the artist’s industrial-inspired sculptures.

With a growing presence in department stores and luxury retailers worldwide, Armarium is set to launch exclusive events under the banner of “Armarium At Your Place,” offering customers a more intimate and customized shopping experience. The brand’s expansion into Asia and the Middle East reflects its global appeal and commitment to quality and innovation.

Overall, the collaboration between Armarium and Martin Laforêt represents a meeting of minds between fashion and art, creating a unique and compelling narrative that resonates with customers and art enthusiasts alike.