Under Armour Signs Multi-Year Partnership with USA Football Through 2028 Summer Olympics

Under Armour Signs Multi-Year Partnership with USA Football Through 2028 Summer Olympics

In an exciting development for football fans, Under Armour has announced a new multi-year partnership with USA Football, the sport’s governing body in the United States. The partnership is set to last through the 2028 Summer Olympics in Los Angeles.

As part of the deal, Under Armour will become the official and exclusive uniform, apparel, and footwear partner of USA Football, including the U.S. men’s and women’s national teams. The brand will also have the honor of dressing the first Olympic team for the 2028 Summer Games in flag football, as USA Football’s U.S. National Teams make their Olympic debut.

Scott Hallenbeck, CEO of USA Football, expressed his excitement about the partnership, stating that he believes it will help “reshape” the game from the youth level to the elite national teams. He emphasized the shared commitment to industry-leading standards and sports development that will create more opportunities for athletes at all levels.

Sean Eggert, Senior Vice President of Global Sports Marketing at Under Armour, highlighted the company’s continued investment in football and support for opportunities for women in the sport. He mentioned initiatives such as announcing the first flag football global ambassador and providing custom uniforms for female student-athletes.

The partnership between Under Armour and USA Football made its debut on the field in late May, as the U.S. men’s and women’s flag national teams gathered for training camp to prepare for the upcoming Flag Football World Championships in Finland this August.

This announcement coincides with New Era Cap’s multi-year official product agreement with the U.S. Olympic and Paralympic Teams, marking Team USA’s first-ever official product deal with a headwear-focused brand. New Era will provide exclusive headwear to U.S. Olympians and Paralympians, starting from their selection to the teams through their experiences in upcoming Olympic and Paralympic Games.

The partnership between Under Armour and USA Football, along with New Era’s agreement with Team USA, signals a new era of support and opportunities for athletes in football and other sports on the global stage. Fans can look forward to seeing the impact of these partnerships in the upcoming Olympic Games and beyond.